Facebook Pixel is a powerful tool that allows you to gather valuable insights about your website visitors and target them with customized ads.

By identifying your audience through Facebook Pixel, you can create more personalized and effective ad campaigns, leading to higher ticket sales and better event marketing results.

In this support article, we will guide you through the process of identifying your audience using Facebook Pixel.

Step 1: Install Facebook Pixel on Your Website

1. Log in to your Facebook Ads Manager account and navigate to the "Pixels" section.
2. Follow the instructions in this guide to find your Facebook Pixel ID.
3. Install the Pixel code on your website by placing it in the header section of your web pages.

Step 2: Set Up Custom Audiences

1. Access Facebook Ads Manager and go to the "Audiences" section.
2. Click on the "Create Audience" button and select "Custom Audience" from the options.
3. Choose "Website Traffic" as the source for your custom audience.

Step 3: Define Audience Criteria

1. Select the type of audience you want to create, such as "All website visitors" or specific events like "Visitors who viewed a specific page."
2. Set a timeframe for audience inclusion, such as the past 30 days or a custom date range.
3. Refine your audience by adding additional filters based on specific actions or page visits.

Step 4: Save and Name Your Custom Audience

1. Give your custom audience a descriptive name that reflects the criteria you have defined.
2. Click on the "Create Audience" button to save your custom audience for future use.

Step 5: Utilize Your Custom Audience in Ad Campaigns

1. When creating a new ad campaign, choose the "Custom Audiences" option under the "Audience" section.
2. Select the custom audience you created using Facebook Pixel from the list.
3. Proceed with the rest of your ad campaign setup, including budget, placements, and ad creative.

Step 6: Monitor and Optimize

1. Regularly review the performance of your ad campaigns targeting the identified custom audience.
2. Analyze the results and make necessary adjustments to optimize your targeting and maximize ticket sales.

Read more in this article.

Congratulations!

You have successfully identified your audience using Facebook Pixel.

Should you have any questions or require further assistance, don't hesitate to reach out to our support team at hello@ticketbutler.io or via phone to +45 89 80 12 80. We're here to help!